A StatsCan study released yesterday found that the number of people making principled purchasing decisions is on the rise. In 2008, the proportion of people who had purchased or boycotted a product for ethical reasons rose to 27%, compared to 20% in 2003.
"Levels of education and income had an effect on the probability of having chosen or boycotted a product for ethical reasons. For example, in 2008, 41% of people with a university degree had purchased or boycotted a product for ethical reasons, compared with 22% of those whose highest level of education was a high school diploma. Also, people with the highest income were much more likely to have consumed or boycotted a product for ethical reasons than those with a lower income.
"The other factors associated with greater participation in ethical consumption were being born in Canada; living common-law or being single; living in a metropolitan area; having little confidence in major corporations; not having any religious affiliation; having a greater sense of personal control; and actively participating in several organized groups.
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